It?s been said that ?the money is in the list?. By list, we are referring to an email list of opt-in subscribers that belong to your internet business. Even more recently, I have heard it said that ?the money is in the relationship you have with the people on your list?. I would like to explore what this means and how it can help grow your online business.
For the benefit of beginners, here is fist of all a quick overview of what you need to start your email marketing list. Then, I will address the question of how you can make your growing list more profitable.
To build a mailing list you will need an autoresponder account to manage your email subscriptions. You will also need a landing page, which is a fancy name for a website. You then must drive visitors to your website. From there, you need to offer something of value for free to people to get them to your email list.
Once you have started to build your online business through email marketing, there are key elements that all internet marketers need to keep in mind in order to succeed. Achieving these things will mean the difference between success and failure in regards to your subscribers. At the very least, your mailing list will not live up to it?s greatest potential without these elements.
Two Key Essentials Needed to Build a Money Making Email List.
Trust: From the very beginning, you need to build trust with your subscribers. It starts with a true motive within you to have their best interest at heart. If you believe that your product or service can help the people on your list achieve success or make their lives better, then your first focus will be to help people. These means freely giving a portion of your product away for free. This builds long term trust between you and your customers.
It really is true that the best form or advertising is giving away your product for free. This is only true of course if it?s worth something to people, which brings us to the next point.
Value: To keep people on your list and to keep them engaged in what you have to offer, you must deliver value on a regular basis. Don?t be tempted to email offers that do not truly help people achieve their goals. If you have built solid trust with these people, why would you want to risk that? Once the people on your list see that you are offering true value, they will be sure to open every email you send.
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