Posted by admin on May 16, 2011 ? View Comments?
By Jeff Frazine; special to PMA Newsline
The International Business Forum?Americas, held in Miami, Fla.,? May 2-4, provided several excellent presentations with thought-provoking insight to ?boosting profits with digital products.? The two and a half day conference was organized by Photofinishing News Inc. and supported by gold sponsors Unibind and Xerox. Silver sponsors included FujiFilm, HP, PhotoWonder, Lucidiom, Taopix, DigiLabs, Convertible Solutions, Eastman Kodak, Athentech Imaging, Fastbind, Imaging Solutions, and Noritsu. The presentations by leading industry speakers were consistent in demonstrating that there are many opportunities in creative printing products. They agreed the industry should quit worrying about the data showing young people do not print their pictures because they never did! In the film days, they didn?t even take pictures!
Instead the speakers presented a number of real opportunities in personalized photo products and suggested reaching beyond the traditional consumer transactions to look at B-to-B opportunities. They noted there will be increasing competition from the commercial printing segment to tap in to these profitable business opportunities. Other topics included social networking, digital storage needs and solutions, mobile apps, color correction, image enhancement, and business model innovation.
Ron Kubara, Noritsu, provided an energetic, picture-filled presentation demonstrating, with some simple image enhancement tools, camera phone images can be made into good prints. Alexandra Gebhardt, a social networking expert, reminded the audience social media needs to be integrated in to your marketing communication plan and does not replace ?old media.? Several presenters gave insight to opportunities beyond the traditional photo customer with Andres Pedemonte providing a detailed overview of the real estate market.
The overall message of this conference illustrated that picture taking is at all time highs noting staggering numbers like 2.5 billion photos uploaded on Facebook each month. Printing is not dead and remains the best way to preserve memories. Creative photo products are on the rise in a currently underserved market?only 7-10 percnet of U.S. people have created a photobook. Rick Glomb, Lucidiom, added that despite standard print business continuing to decline, the overall mix of printed products will grow due to an estimated growth rate of 12.5% in creative photo products
Source: http://pmanewsline.com/2011/05/16/international-business-forum-americas-write-up/
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