Draw Something Sucks, But Here?s Why Zynga Was Smart To Buy and Not Clone It

In?Draw Something, you do not win or lose, you don't level up over time, and you won't keep making in-app purchases. But Zynga needs more mobile talent and it could tweak the game into a viral, money-making powerhouse,?so it was still smart to acquire the game and its developer OMGPOP. Riding the novelty of Pictionary from mobile, OMGPOP has scored over 30 million downloads, and 15 million daily users. Update: Zynga has just confirmed its acquisition of OMGPOP?for what we're hearing is?$180 million plus a $30 million earnout. Sure, Zynga could have cloned the game, but here's why this pricey acquisition is the right move.

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